Floorcraft
dtol.dance; Member DMA & DTCB/AS; Tiny Tot, Preschool, Ballet, Tap Jazz, Acro, Pointe, Lyrical, Hip Hop
You are a studio owner from day one. Run your virtual studio now, your schedule, your people, and your brand, all in one place, no space required yet.
Start online and carry your people, your reviews, and your brand with you when you move into a space of your own. Your virtual studio becomes your first four walls.
Not just a booking link. A whole studio that markets, books, and follows up for you.
A real site at your name, your brand and your colors, not a link in a bio.
Packages, memberships, deposits, and your own policies. Far more than a scheduling link.
Every visitor becomes a lead, followed up automatically, so no one slips away.
You show up on Google for your city and your styles, with no work from you.
Flo handles the follow-ups, scheduling, and reminders so you can just teach.
Errica Cerrone-Devarenne offers Dance in CT. Book a time to get started.
Tap the book button, choose a time that works for you, and you are set.
Yes. We start with what you want and go from there.
Errica Cerrone-Devarenne works around CT. Book a time and you will get the details.
The engineering behind Floorcraft
Every number here is real, and it keeps climbing on its own. A studio could write its own scheduling, billing, and messaging tools. But the hard part is not the first version. It is the thousands of small fixes, tests, and audits that keep real money and real families safe, week after week. That is what these numbers count, and why they grow every time we ship.
2,000 estimated hours at $125 an hour
The same hours at $150 to $250 an hour
a month to start
You start on the free plan at no monthly cost. Paid plans can carry an application fee on the payments you take, and you can fold that fee into your prices so it does not come out of your rate.
Both build numbers are estimates, not quotes. They multiply the estimated hours above by common custom software rates, and they climb as those hours grow. A real build costs whatever your builder charges.
Tell us what your work needs and we build it into Floorcraft. It lands on your page, and it lands for every other teacher and studio on the platform. That is the part a one-time build cannot give you. This one keeps growing after the invoice is paid.
We build what fits the platform, and we say so when something does not.
These numbers update automatically as we keep building.